1) Introduction and Contact Details of the Controller
1.1 We are delighted that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website in terms of the General Data Protection Regulation (GDPR) is Fode Exhibit Jonas & Philip Fode GbR, Südliche Alleenstraße 19/1, 71679 Asperg, Germany, Tel.: +4915734700667, E-Mail: info@fode-exhibit.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection when Visiting Our Website
2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No transfer or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network
3.1 Shopify
For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
3.3 Fastly
We use a Content Delivery Network from the following provider: Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.
3.4 Shopify
We use a Content Delivery Network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data may also be transferred to:
- Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
- Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision of the European Commission.

4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing takes place either in accordance with Art. 6 Para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can configure your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or exclude the acceptance of cookies for certain cases or generally.
Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contacting Us
When you contact us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

6) Data Processing when Opening a Customer Account
In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide us with this data when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the controller's address mentioned above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods conflict with this, and we no longer have a legitimate interest in continued storage.

7) Use of Customer Data for Direct Marketing
7.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for this purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.
7.2 Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on your data provided during newsletter registration to this provider in accordance with Art. 6 Para. 1 lit. f GDPR so that they can handle the newsletter dispatch on our behalf.
Subject to your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter's content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data. You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects our site visitors' data and prohibits disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
7.3 Email Stock Availability Notification
For temporarily unavailable items, you can sign up to receive email stock availability notifications. We will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service for stock availability is used strictly for this purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.
7.4 Email Cart Reminders
If you abandon your purchase with us before completing the order, you have the option of being reminded once by email about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for sending a cart reminder. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service is used strictly for this purpose.
You can unsubscribe from cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.

8) Data Processing for Order Fulfillment
8.1 Insofar as necessary for the fulfillment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.
If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order (name, address, email address) to personally inform you about upcoming updates within the legally prescribed period via a suitable communication channel (e.g., by post or email) in accordance with our legal information obligations pursuant to Art. 6 Para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating about updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who assist us partially or fully in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Use of Payment Service Providers
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored in "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Therefore, to authorize a payment, you need to enter a code you previously set and verify it using your device's "Face ID" or "Touch ID" function.
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment execution. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes personal identification.

Apple uses this anonymized data to improve Apple Pay and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, your Mac and the authorization device communicate through an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".
Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com/en-us/HT203027
- Google Pay
If you choose "Google Pay" as your payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device (running at least Android 4.4 "KitKat" and equipped with NFC functionality) by debiting a payment card stored in Google Pay or a verified payment system (e.g. PayPal) linked there. For payments exceeding €25 via Google Pay, you must first unlock your mobile device using the established verification method (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, your information provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay, in the form of a unique transaction number, to the originating website, which uses it to verify the completed payment. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment. The transaction is carried out exclusively between you and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description for the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.
You can find the Google Pay Terms of Service here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provided during the order process, will be transmitted to this provider in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, the transmission of your data is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
If you choose a payment method where the provider pays in advance (e.g., invoice or installment purchase, or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and possibly data for an alternative payment method).
In order to protect our legitimate interest in assessing the creditworthiness of our customers, we forward this data to the provider for a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.
For the decision in the context of the application review, in addition to internal provider criteria in accordance with Art. 6 Para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
If you select a payment method from the provider where you pay in advance, your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provided during the order process, will be transmitted to this provider in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, the transmission of your data is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
If you choose a payment method where we pay in advance, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and possibly data for an alternative payment method).
In such cases, to protect our legitimate interest in determining your creditworthiness, we forward this data to the provider for a credit check in accordance with Art. 6 Para. 1 lit. f GDPR. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local third-party payment methods.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay Later” via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), as part of payment processing. The transmission takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for credit card payments via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If the PayPal payment method "Purchase on account" is available and selected, your payment data will first be transmitted to PayPal in preparation for the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for payment execution. The legal basis in each case is Art. 6 Para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check on its own behalf to determine creditworthiness in accordance with the principle already mentioned above and transmits your payment data to credit agencies based on its legitimate interest in determining creditworthiness in accordance with Art. 6 Para. 1 lit. f GDPR. A list of credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/
When using a local third-party payment method, your payment data is first transmitted to PayPal in preparation for payment in accordance with Art. 6 Para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider for payment execution in accordance with Art. 6 Para. 1 lit. b GDPR:
- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- Bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- Blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- EPS (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
Further information on data protection can be found in PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order, which you provided during the order process, will be transmitted to this provider in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, the transmission of your data is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

9) Web analysis services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows you to analyze your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which Google shortens by the last digits to exclude direct personal identification.
The information is transmitted to Google servers and processed there. This may also include transfers to Google LLC, which is based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide other services related to website and internet use. The IP address transmitted and shortened by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the scope of using Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie-Consent-Tool" provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can thereby create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after storage for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
Collection of user-provided data
To improve the analysis results for users whose contact data we have received in the context of business or business-like relationships, we use the "Collection of user-provided data" function. Subject to your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit one or more files with aggregated customer data about you (primarily email address and phone number) electronically to Google within the scope of this function. Google does not gain access to clear data here, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. The processing serves to refine measurement data, improves cross-device user traceability and enables the integration of analysis results into advertising personalization and conversion tracking functions of Google Ads. You can revoke your consent to us at any time with effect for the future.Further information on Google's data protection measures regarding the transfer of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
9.2 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store or read information on user devices. The service also does not carry out independent data analyses. However, when a page is accessed, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. A transfer to servers of Google LLC. in the USA is also possible.
This processing will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the Google Tag Manager will not be used during your visit to the site. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://policies.google.com/privacy?hl=de&gl=de.
9.3 Shopify Analytics
This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
With the help of cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information on the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identification. A combination with clear data about your person collected in other ways does not take place.
All processing described above, in particular the reading or storing of information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/Remarketing and Conversion Tracking
Meta Pixel with Advanced Matching
Within our online offer, we use the "Meta Pixel" service with advanced matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta").
If you click on an advertisement placed by us on Facebook or Instagram, the URL of our linked page will be extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into your browser after redirection by a cookie that our linked page itself sets. In addition, this cookie collects specific customer data such as your email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins or registrations (advanced matching). The cookie is then read and enables the transmission of data including your specific customer data to Meta.
We use "Meta Pixel" with extended data matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to your interests or have certain characteristics (e.g. interests in certain topics or products, which are determined based on the visited websites) which we transmit to Meta (so-called "Custom Audiences").
In addition, we analyze the effectiveness of our advertisements by tracking whether users have been redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching function helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.
All the processing described above, in particular the setting of cookies for reading information on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

11) Page Functionalities
11.1 Facebook Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers yet.
Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers. In this case, regardless of a login to an existing user profile, certain information about your terminal device (including your IP address), your browser and your page history is transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts. You can revoke your consent at any time by reactivating the activated plugin by clicking on it again. However, the revocation does not affect data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.2 Instagram Plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers yet.
Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers. In this case, regardless of a login to an existing user profile, certain information about your terminal device (including your IP address), your browser and your page history is transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by reactivating the activated plugin by clicking on it again. However, the revocation does not affect data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.3 Pinterest Plugins
Our website uses plugins from the social network of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
These plugins enable you to interact directly with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when you access a page of our website that contains such plugins, no connection is established with the provider's servers yet.
Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers. In this case, regardless of a login to an existing user profile, certain information about your terminal device (including your IP address), your browser and your page history is transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts. You can revoke your consent at any time by reactivating the activated plugin by clicking on it again. However, the revocation does not affect data that has already been transferred to the provider.
Data may also be transferred to: Pinterest Inc., USA.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
11.4 Adobe Fonts (Typekit)
This site uses so-called web fonts from the following provider for the uniform display of fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA.
When a page is called up, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
The processing of personal data during the connection to the font provider will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.5 Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When a page is called up, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transferred to: Google LLC, USA
The processing of personal data during the connection to the font provider will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.6 Shopsync for Shopify
This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
ShopSync synchronizes the newsletter service "Mailchimp" with our Shopify account in such a way that, on the one hand, updates in Mailchimp's email lists (e.g., a newsletter recipient's opt-out) are automatically stored on Shopify, and on the other hand, new contact data generated through contracts on Shopify is automatically transferred to Mailchimp's email lists.
In the first case, data processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective and cross-system maintenance of advertising recipient directories and the efficient observance of legally significant status changes.
In the second case, exclusively on the basis of the user's express consent in accordance with Art. 6 para. 1 lit. a GDPR, after a contract has been concluded on Shopify, the user's first and last name, address, and email address, together with transaction-related information (purchase amount, time and date of purchase), are transferred to Mailchimp by ShopSync for inclusion in the Mailchimp list.
Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transferred using SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.
The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the USA.
Further data protection information on ShopSync can be found here: https://www.shop-sync.com/privacy-policy

12) Tools and Other
Cookie Consent Tool
This website uses a "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to you as an interactive user interface when you visit the page, where you can give your consent for certain cookies and/or cookie-based applications by checking boxes. By using this tool, all cookies/services requiring consent are only loaded if you give your corresponding consent by checking the boxes. This ensures that such cookies are only set on your respective terminal device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences.No personal user data is generally processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.
Another legal basis for the processing is also Art. 6 Para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject
13.1 Applicable data protection law grants you, as the data controller, the following data subject rights (rights of access and intervention) regarding the processing of your personal data, with reference to the stated legal basis for the respective exercise conditions:
- Right of access according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to notification according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right to withdraw granted consents according to Art. 7 Para. 3 GDPR;
- Right to lodge a complaint according to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and - where applicable - additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data based on explicit consent according to Art. 6 Para. 1 lit. a GDPR, the affected data will be stored until you withdraw your consent.
If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, provided that it is no longer necessary for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in continued storage.
When processing personal data based on Art. 6 Para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for direct marketing purposes based on Art. 6 Para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 Para. 2 GDPR.
Unless otherwise specified in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.


Copyright notice: This data protection declaration was created by the specialist lawyers of the IT-Recht Kanzlei and is protected by copyright (https://www.it-recht-kanzlei.de)

Status: 10.11.2025, 23:39:32